The High Cost of Numbing Out
Why You Are Buying Feelings, Not Things What did you really buy the last time you made an impulse purchase? I am not asking you to name the item itself. My question goes deeper than a simple receipt or the line item on your bank statement. Think back to that moment—that sudden, almost magnetic urge to click "add to cart" or swipe your credit card at a checkout counte. The last time you made an impulse purchase, I guarantee you were reaching for a particular feeling, not a physical object. Perhaps you were seeking comfort after a stressful day at…